Founded in 1966, Eldorado Tire was established as a member-owned private brand tire company. More than forty years later the Eldorado brand has grown to become a leader in the replacement tire market and a key supplier to independent tire dealers throughout North America. The company’s guiding principles of Performance, Engineering, Quality and Value continue to drive Eldorado Tire to remain a cornerstone of reliability and quality for our customers. In addition to Eldorado passenger and SUV/LT tires, our dealers have access to a comprehensive range of high quality Commercial, Agricultural and Specialty tires as well as supplemental products such as steel wheels, wheel weights, valve stems and tire equipment. We support all of our programs with informative point of sale material, attractive signage and superior customer service. At Eldorado, our goal is to be your complete line supplier, with the products and programs you need and the service and support you deserve.